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by Nilda Oquendo

We get excited when we start something new, A new job, the start of a new school year, a new project, a new venture, a new relationship. But what is important is the effort that is implemented once that excitement fades away. What will keep you committed is where you see yourself. What keeps allowing you to see something through is how bad you want it. What will keep you dedicated, is knowing who you could be, what you want to be, and where you want to be.

When we are excited we say we will see things through, it is when we take all the actions necessary to excel. But what happens when that excitement wears down by hardship, obstacles, struggles? Do we keep going? Do we keep our word to ourselves? The difference between winning and losing isn’t about how smart we are; or how skillful we are; it lies in our persistence.

Let’s use an example, lets say you know how to code software, and hypothetically speaking, let’s say you created an application that can help a particular industry. So you decide to present your software to one company within that industry but that company tells you they aren’t interested. You don’t know why, it could have been the budget. Could have been that your presentation sucked, could have been your lack of confidence. Could have been anything. But you decide to go home and you felt like this was all just a waste of your time. So you quit on your software and decide to keep to yourself again. But little did you know there was an employee at your presentation that thought your idea was amazing and he decides to hire a software developer to create an application just like yours and he does what you did. He presents it to a company and guess what happens? He gets rejected too, just like you did. But he doesn’t stop there. Nope, he keeps going and going and going until he finally gets a yes out of a company and that yes got him a deal for $50K to license the software to them and he doesn’t stop there. He keeps going. But he wasn’t smart, he didn’t write the software nor did he do any of the coding. In fact he stole the idea from you!

“Good artists copy. Great artists steal”. — Pablo Picasso

The difference between you and him was persistence. He kept going; you gave up. So you have to ask yourself, is it worth it? Is giving up on your dream worth it?

Others can be stronger than you, they can be bigger than you, they can be smarter than you but if you persist one of two things will happen; either you will win or you will die trying, because that is what people who have a purpose behind their dreams do.

Life is a competition and there will always be somebody getting outcompete. You could have the perfect strategy, the perfect opportunity. But if you don’t have persistence to the point that you are willing to die in order to outcompete others; if you don’t have that persistence then I am sorry to tell you that you’re the one that’s going to get outcompeted. Every Single Time and most people forget that. Most people forget that life down to the very core, natural selection it is a competition. Are you going to acknowledge that and step up? Or are you going to ignore that fact and settle.

Hunger and determination is the key to persistence. You suck at a task? Face it everyday with a winning mentality. You don’t know how to replicate yourself? Press on and take out someone to train everyday. You can’t build a team? Interview people everyday. You don’t know how to speak publicly? Prepare and run an impact every day. You don’t know how to manage your time? Plan ahead, prepare better, wake up earlier, have a sense of urgency. See, hard work out beats talent any day. Persist Until Something Happens!

About Nilda
I am a mother of two teenagers, I was born in Puerto Rico, raised in the United States; Jersey City, NJ is my hometown. I have a corporate business background. In January of 2014 I resigned from my Compliance Officer position at a Home Health Aide company that I held for 6years to pursue my dreams of becoming an Entrepreneur. In April of 2016 I opened my own Direct Marketing Firm with a small team of 6representatives. We are now a team of 25representatives and this year we are focused on expanding our firm to market for our client(s) on a larger scale. What I enjoy doing most is spending quality time with my children and family; reading; writing; outdoor activities and impacting others in a positive way.


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